Boost Your Prana

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Boost Your Prana

Member Comanpy: Pound & Grain
Member Website: www.poundandgrain.com
Client: YYoga

PROJECT DESCRIPTION

Pound & Grain’s work for Canada’s largest Yoga company is inspiring yoga aficionados across the nation. The app focuses on increasing social connections among passionate yoga practitioners and motivating them to achieve their fitness goals. The idea was to create a variety of social hooks within the app so that users could find out what their friends were doing–all with the insight that if you see your friends attending a class or achieving a yoga-related goal, you’d be inspired in your own fitness journey.

RESULTS

YYoga’s new app was quickly added to Apple’s Top Five Free Health and Fitness Apps in Canada. And for the YYoga community, the 2 key features — gamification and automated booking — were well received, with massive user adoption rates.